Holger Lieder completed his apprenticeship as Industrial Sales Management Assistant and gained first experience in the sales business in 1989. Since 2004, Holger Lieder has been working with SIKORA in Bremen. He started as Area Sales Manager for North and South Europe and Middle East, and became SIKORA’s Sales Director for the Wire and Cable Industry in 2010. In 2013 he took over responsibility as Sales Director of SIKORA worldwide. Holger Lieder frequently speaks at international conferences.